Tumblr's Supernatural fandom and the rhetorical affordance of GIFs
The rhetoricity of GIFs on Tumblr is analyzed by using the Supernatural (2005–) fan community as a case study. Tumblr's platform design, which encourages visual communication and content sharing, allows users to assert their identities as fans and their memberships to fan communities through th...
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| Format: | Article |
| Language: | English |
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Organization for Transformative Works
2018-06-01
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| Series: | Transformative Works and Cultures |
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| Online Access: | https://dx.doi.org/10.3983/twc.2018.1165 |