PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS

<p class="IsiAbstract">To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. Th...

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Bibliographic Details
Main Author: Tulus Haryono
Format: Article
Language:English
Published: Universitas Negeri Semarang 2015-12-01
Series:JEJAK: Jurnal Ekonomi dan Kebijakan
Subjects:
Online Access:http://journal.unnes.ac.id/nju/index.php/jejak/article/view/4666