Shockvertising: The effect of disgust exposure on viewers’ nonconscious behavioral responses
Consumers frequently encounter disgusting images and disgust has been shown to produce a variety of behavioral responses when used in the context of advertisements or public service announcements. Building on theories of emotional appraisal and decision-making, we examine how physical and moral disg...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-01-01
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| Series: | Current Research in Ecological and Social Psychology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666622723000850 |