The role of the trademark in enterprise management
The purpose of the article is to study the importance of the trademark as one of the most important components of the overall marketing strategy of the development of a modern enterprise. Analysis of recent research and publications. Domestic authors recently come to consideration of the history and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hryhorii Skovoroda University in Pereiaslav
2022-06-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/880 |