MARKET RESEARCH IN MARKETING SIMULATIONS

Marketing simulations have been a vital tool in nowadays’ digitized world as they help users become more familiar with some marketing concepts and tools that contribute to a better decision-making process both in simulations and in real life. The scope of the paper is to portray some of the main m...

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Bibliographic Details
Main Authors: CĂTĂLIN GRĂDINARU, SORIN-GEORGE TOMA, ȘTEFAN-ALEXANDRU CATANĂ
Format: Article
Language:English
Published: Academica Brâncuşi 2022-08-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2022-04/08_Gradinaru.pdf