Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services
The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based. As a holistic approach, this research explores the citizen-voter as well as the politician conc...
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| Format: | Article |
| Language: | Bulgarian |
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South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education"
2023-12-01
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| Series: | Проблеми на постмодерността |
| Subjects: | |
| Online Access: | https://pmpjournal.org/index.php/pmp/article/view/366 |