MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES
<p>Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each sector of communication studies. Attention is also p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2013-11-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/732 |