MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES
<p>Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each sector of communication studies. Attention is also p...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2013-11-01
|
| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/732 |
| _version_ | 1819130376664121344 |
|---|---|
| author | Алла Сергеевна Архангельская Ирина Борисовна Архангельская |
| author_facet | Алла Сергеевна Архангельская Ирина Борисовна Архангельская |
| author_sort | Алла Сергеевна Архангельская |
| collection | DOAJ |
| description | <p>Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each sector of communication studies. Attention is also paid to evolution of communication theory and terminology differences in the field. The topicality of the problem is evident as marketing communications remain out of communication studies’ field. The research results allow us to see the new sides of marketing as practice and academic discipline. They can be of interest to sociologists, marketers, mass media theorists and practitioners. The proposed scheme can help in studing marketing technologies in the context of their communications nature.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-9-53">http://dx.doi.org/10.12731/2218-7405-2013-9-53</a></strong></p> |
| first_indexed | 2024-12-22T08:58:38Z |
| format | Article |
| id | doaj.art-b8f1789b35ce4821b5f699aa16c0c7b4 |
| institution | Directory Open Access Journal |
| issn | 2218-7405 |
| language | English |
| last_indexed | 2024-12-22T08:58:38Z |
| publishDate | 2013-11-01 |
| publisher | Science and Innovation Center Publishing House |
| record_format | Article |
| series | Sovremennye Issledovaniâ Socialʹnyh Problem |
| spelling | doaj.art-b8f1789b35ce4821b5f699aa16c0c7b42022-12-21T18:31:47ZengScience and Innovation Center Publishing HouseSovremennye Issledovaniâ Socialʹnyh Problem2218-74052013-11-0109459MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIESАлла Сергеевна Архангельская0Ирина Борисовна Архангельская1ННГУ им. Н.И. ЛобачевскогоННГУ им. Н.И. Лобачевского<p>Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each sector of communication studies. Attention is also paid to evolution of communication theory and terminology differences in the field. The topicality of the problem is evident as marketing communications remain out of communication studies’ field. The research results allow us to see the new sides of marketing as practice and academic discipline. They can be of interest to sociologists, marketers, mass media theorists and practitioners. The proposed scheme can help in studing marketing technologies in the context of their communications nature.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-9-53">http://dx.doi.org/10.12731/2218-7405-2013-9-53</a></strong></p>http://journal-s.org/index.php/sisp/article/view/732marketing communications, communications studies, theory of communications |
| spellingShingle | Алла Сергеевна Архангельская Ирина Борисовна Архангельская MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES Sovremennye Issledovaniâ Socialʹnyh Problem marketing communications, communications studies, theory of communications |
| title | MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES |
| title_full | MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES |
| title_fullStr | MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES |
| title_full_unstemmed | MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES |
| title_short | MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES |
| title_sort | marketing communivations in communication studies |
| topic | marketing communications, communications studies, theory of communications |
| url | http://journal-s.org/index.php/sisp/article/view/732 |
| work_keys_str_mv | AT allasergeevnaarhangelʹskaâ marketingcommunivationsincommunicationstudies AT irinaborisovnaarhangelʹskaâ marketingcommunivationsincommunicationstudies |