Linking supply chain management practices to customer relationship management objectives: a proposed framework
This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational performance....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-04-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://jau.vgtu.lt/index.php/BTP/article/view/15475 |