The applicability of some marketing principles to the Gospel
The primary objective of this study irav to test the applicability of some marketing principles to the Gospel. The secondary objective was to ascertain a correlation between the growing and declining churches and their respective adherence to or rejection of marketing principles. A new concept of ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | Afrikaans |
| Published: |
Scriber Editorial Systems
1993-01-01
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| Series: | Koers : Bulletin for Christian Scholarship |
| Online Access: | https://www.koersjournal.org.za/index.php/koers/article/view/689 |