The applicability of some marketing principles to the Gospel
The primary objective of this study irav to test the applicability of some marketing principles to the Gospel. The secondary objective was to ascertain a correlation between the growing and declining churches and their respective adherence to or rejection of marketing principles. A new concept of ma...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Afrikaans |
| Published: |
Scriber Editorial Systems
1993-01-01
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| Series: | Koers : Bulletin for Christian Scholarship |
| Online Access: | https://www.koersjournal.org.za/index.php/koers/article/view/689 |
| _version_ | 1818939596049743872 |
|---|---|
| author | I. D. Wolfaardt G. J. de Klerk |
| author_facet | I. D. Wolfaardt G. J. de Klerk |
| author_sort | I. D. Wolfaardt |
| collection | DOAJ |
| description | The primary objective of this study irav to test the applicability of some marketing principles to the Gospel. The secondary objective was to ascertain a correlation between the growing and declining churches and their respective adherence to or rejection of marketing principles. A new concept of marketing - the stewardship marketing concept - had to be formulated to satisfy the unique character of the Gospel. This broadened stewardship marketing concept allows the Gospel to be described as an intangible product which can be promoted, distributed and exchanged for scarce resources. Man's inability to 'sell' an excellent product like the Gospel dearly asks for a new distribution system to promote the Gospel This new distribution system, defined as a multi-channel vertical marketing system, can supplement and does not necessarily become a substitute for existing church structures. |
| first_indexed | 2024-12-20T06:26:15Z |
| format | Article |
| id | doaj.art-b91962c28f2a4a63945cf11a69b8e861 |
| institution | Directory Open Access Journal |
| issn | 0023-270X 2304-8557 |
| language | Afrikaans |
| last_indexed | 2024-12-20T06:26:15Z |
| publishDate | 1993-01-01 |
| publisher | Scriber Editorial Systems |
| record_format | Article |
| series | Koers : Bulletin for Christian Scholarship |
| spelling | doaj.art-b91962c28f2a4a63945cf11a69b8e8612022-12-21T19:50:17ZafrScriber Editorial SystemsKoers : Bulletin for Christian Scholarship0023-270X2304-85571993-01-0158210.4102/koers.v58i2.689The applicability of some marketing principles to the GospelI. D. Wolfaardt0G. J. de Klerk1Business and Marketing Consultant PotchefstoomDepartment o f Business Economics Potchefstroom University for CHE PotchefstroomThe primary objective of this study irav to test the applicability of some marketing principles to the Gospel. The secondary objective was to ascertain a correlation between the growing and declining churches and their respective adherence to or rejection of marketing principles. A new concept of marketing - the stewardship marketing concept - had to be formulated to satisfy the unique character of the Gospel. This broadened stewardship marketing concept allows the Gospel to be described as an intangible product which can be promoted, distributed and exchanged for scarce resources. Man's inability to 'sell' an excellent product like the Gospel dearly asks for a new distribution system to promote the Gospel This new distribution system, defined as a multi-channel vertical marketing system, can supplement and does not necessarily become a substitute for existing church structures.https://www.koersjournal.org.za/index.php/koers/article/view/689 |
| spellingShingle | I. D. Wolfaardt G. J. de Klerk The applicability of some marketing principles to the Gospel Koers : Bulletin for Christian Scholarship |
| title | The applicability of some marketing principles to the Gospel |
| title_full | The applicability of some marketing principles to the Gospel |
| title_fullStr | The applicability of some marketing principles to the Gospel |
| title_full_unstemmed | The applicability of some marketing principles to the Gospel |
| title_short | The applicability of some marketing principles to the Gospel |
| title_sort | applicability of some marketing principles to the gospel |
| url | https://www.koersjournal.org.za/index.php/koers/article/view/689 |
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