PERAN BRAND LOYALTY SEBAGAI MEDIATOR ANTARA BRAND LOVE DAN BRAND TRUST KONSUMEN USAHA JASA PERJALANAN WISATA
Competition in tour & travel in gaining subscribers is increasing in line with the increment of consumer demand for traveling. Brands can be a competitive tool of a company. Research conducted is aimed at analyzing Brand Love, Brand Trust toward the Word of Mouth through Brand Loyalty. A total o...
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2017-04-01
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| Series: | Jurnal Manajemen |
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| Online Access: | http://ecojoin.org/index.php/EJM/article/view/147 |