PERAN BRAND LOYALTY SEBAGAI MEDIATOR ANTARA BRAND LOVE DAN BRAND TRUST KONSUMEN USAHA JASA PERJALANAN WISATA

Competition in tour & travel in gaining subscribers is increasing in line with the increment of consumer demand for traveling. Brands can be a competitive tool of a company. Research conducted is aimed at analyzing Brand Love, Brand Trust toward the Word of Mouth through Brand Loyalty. A total o...

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Bibliographic Details
Main Author:	Sri Vandayuli Riorini
Format:	Article
Language:	English
Published:	Universitas Tarumanagara 2017-04-01
Series:	Jurnal Manajemen
Subjects:	brand love, brand trust, brand loyalty, word of mouth
Online Access:	http://ecojoin.org/index.php/EJM/article/view/147

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