DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP

DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP

The paper is devoted to the problem of content diversification in Russian media holdings and contains applied research. Through the case-method (the example of Russian companies “RBC”, “Gazprom-Media” and “National Media Group”) the author examines how the latest digital technology makes media compa...

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Bibliographic Details
Main Author: A. I. Karpova
Format: Article
Language:English
Published: Kemerovo State University 2015-11-01
Series:Вестник Кемеровского государственного университета
Subjects:
diversification strategy, content, diversification of content, mutual integration, media globalization, digital technologies
Online Access:https://vestnik.kemsu.ru/jour/article/view/551

Internet

https://vestnik.kemsu.ru/jour/article/view/551

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