DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP
The paper is devoted to the problem of content diversification in Russian media holdings and contains applied research. Through the case-method (the example of Russian companies “RBC”, “Gazprom-Media” and “National Media Group”) the author examines how the latest digital technology makes media compa...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/551 |
| _version_ | 1827901990518128640 |
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| author | A. I. Karpova |
| author_facet | A. I. Karpova |
| author_sort | A. I. Karpova |
| collection | DOAJ |
| description | The paper is devoted to the problem of content diversification in Russian media holdings and contains applied research. Through the case-method (the example of Russian companies “RBC”, “Gazprom-Media” and “National Media Group”) the author examines how the latest digital technology makes media companies repackage their product and submit tit simultaneously in different media. The aim of the study is to identify the degree of diversification of content and mutual integration of the media within media holdings. As a result the author describes three models of diversification of content, which could be also used by the media managers in their work. |
| first_indexed | 2024-03-12T23:53:30Z |
| format | Article |
| id | doaj.art-b93b4717c3aa43829451a25e19b49cdd |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:53:30Z |
| publishDate | 2015-11-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-b93b4717c3aa43829451a25e19b49cdd2023-07-13T12:08:47ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832015-11-0104-2116120550DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUPA. I. Karpova0Lomonosov Moscow State UniversityThe paper is devoted to the problem of content diversification in Russian media holdings and contains applied research. Through the case-method (the example of Russian companies “RBC”, “Gazprom-Media” and “National Media Group”) the author examines how the latest digital technology makes media companies repackage their product and submit tit simultaneously in different media. The aim of the study is to identify the degree of diversification of content and mutual integration of the media within media holdings. As a result the author describes three models of diversification of content, which could be also used by the media managers in their work.https://vestnik.kemsu.ru/jour/article/view/551diversification strategy, content, diversification of content, mutual integration, media globalization, digital technologies |
| spellingShingle | A. I. Karpova DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP Вестник Кемеровского государственного университета diversification strategy, content, diversification of content, mutual integration, media globalization, digital technologies |
| title | DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP |
| title_full | DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP |
| title_fullStr | DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP |
| title_full_unstemmed | DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP |
| title_short | DIVERSIFICATION OF MEDIA CONTENT IN RUSSIAN MEDIA COMPANIES: THE EXAMPLE OF RBC HOLDING, GAZPROM-MEDIA AND NATIONAL MEDIA GROUP |
| title_sort | diversification of media content in russian media companies the example of rbc holding gazprom media and national media group |
| topic | diversification strategy, content, diversification of content, mutual integration, media globalization, digital technologies |
| url | https://vestnik.kemsu.ru/jour/article/view/551 |
| work_keys_str_mv | AT aikarpova diversificationofmediacontentinrussianmediacompaniestheexampleofrbcholdinggazprommediaandnationalmediagroup |