Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook

Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook

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The rapid spread of COVID-19 has emphasized the need for effective health communications to coordinate individual behavior and mitigate disease transmission. Facing a pandemic, individuals may be driven to adopt public health recommendations based on both self-interested desires to protect oneself a...

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Bibliographic Details
Main Authors: Sachin Banker, Joowon Park
Format: Article
Language:English
Published: Cambridge University Press 2020-11-01
Series:Judgment and Decision Making
Subjects:
prosocial framing
social media
digital advertising
covid-19nakeywords
Online Access:http://journal.sjdm.org/20/200901b/jdm200901b.pdf

Internet

http://journal.sjdm.org/20/200901b/jdm200901b.pdf

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