Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions

Optimally deciding on the best deal for sport event tickets requires the ability to evaluate risk and make informed decisions in uncertain environments. This study examines how individual trait factors, such as experience, expertise, and involvement, influence consumers’ decision-making process when...

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Bibliographic Details
Main Authors: Wonsok Frank Jee, Moonsup Hyun
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/5/405