Determinants of voters behaviour and voting intention: The mediating role of social media

Determinants of voters behaviour and voting intention: The mediating role of social media

AbstractThe dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters` voting decisions. Political marketing research scho...

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Bibliographic Details
Main Authors: Zakari Bukari, Abu Bakar Abdul Hamid, Hishamuddin Md. Som, Md. Uzir Hossain Uzir, Shani Bashiru, Lawrencia Agyepong, Sebrina Kafui Tsagli, Hussam Al Halbusi
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Social medial
voters` behaviour
voting intention
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2140492

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2022.2140492

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