Theoretical analysis of the use of social media in the enterprise activity / Teorinė socialinių medijų naudojimo įmonių veikloje analizė
The purpose of the article is to present the results of analysis of scientific literature on the social media concept and social media classification and provide insights on how the use of the social media can be expanded in business to get the maximum benefits and minimize potential risks. The stru...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2017-06-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/MLA/article/view/556 |