Data Mining for Potential Customer Segmentation in the Marketing Bank Dataset
Direct marketing is an effort made by the Bank to increase sales of its products and services, but the Bank sometimes has to contact a customer or prospective customer more than once to ascertain whether the customer or prospective customer is willing to subscribe to a product or service. To overcom...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Purwokerto
2021-05-01
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| Series: | Jurnal Informatika |
| Subjects: | |
| Online Access: | http://jurnalnasional.ump.ac.id/index.php/JUITA/article/view/7983 |