METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM
The methodological foundation for the territorial marketing and regional brand formation under the i ncreased competition for the domestic and foreign in vestments and credits at the macro - and meso - level is considered.
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2012-09-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/618 |