How Message Frames Promote People’s Willingness to Get Vaccinated? The Mediation Role of Perceived Net Benefits

Objectives: This study aims to evaluate the association among framed messages (egoism-, altruism-, and loss-framed information), perceived net benefits (PNB), and willingness to receive a COVID-19 vaccine.Methods: A between-subject survey experiment was designed to assess the above association. A to...

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Bibliographic Details
Main Authors: Jie Li, Zepeng Gong, Zhiwei Tang, Jing Zhou
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:International Journal of Public Health
Subjects:
Online Access:https://www.ssph-journal.org/articles/10.3389/ijph.2022.1605232/full