Advertising war: the specifics of discourse
The article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of deliveri...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4354 |