PR-communications of publishing houses as a scientific object
The article studies the current state and prospects of researches of publishing house’s communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on t one hand, and obvious importance in the modern conditions to provid...
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| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
Borys Grinchenko Kyiv Metropolitan University
2017-10-01
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| Saila: | Інтегровані комунікації |
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| Sarrera elektronikoa: | https://intcom.kubg.edu.ua/index.php/journal/article/view/61 |