PERSEPSI MALL TERHADAP MOTIVASI KONSUMSI (STUDI KOMPARASI ANTARA IBU DAN PUTRINYA)
The purpose of this study was to examine whether adolescent consumers have different attitudes and perceptions about the mall when compared to her mother. And also to determine whether thedifferences in attitudes and perceptions influencing the encouragement/motivation in shoppingat a mall. Data we...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2014-12-01
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| Series: | Ekonomi dan Bisnis |
| Online Access: | https://ejournal.upnvj.ac.id/ekobis/article/view/700 |