Effects of haptic imagery on purchase intention
The COVID‑19 pandemic has increased the popularity of online shopping, and companies are looking for ways to provide consumers with experiences that online shopping cannot provide, such as touching products and imagining them in use. In this context, the importance of haptic imagery of products show...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2023-01-01
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| Series: | Experimental Results |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2516712X23000011/type/journal_article |