Female Users’ Behavioral Intention to Purchase in Social Commerce through Social Networking Sites
The present study aims to discover the relationship among social influence, verbal influence, easiness, trust, enjoyment, and intention to purchase in social commerce (S-Commerce), particularly by female users of social networking sites (SNS). A total of 280 responses were collected from female SNS...
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| Format: | Article |
| Language: | English |
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IAIN Surakarta
2021-07-01
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| Series: | Shirkah |
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| Online Access: | http://shirkah.or.id/new-ojs/index.php/home/article/view/416 |