Interdependance of innovativeness and category of a hotel: Case study of Serbian hotels sector
The introduction of the innovation in business is critical factor of the quality of the accommodation offer and the success of the hotel. Studies have shown that there is a relationship between category and innovativeness of the hotel, where the higher categories hotels have been shown to be more in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2016-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711602093J.pdf |