A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises
This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars’ views on the relationships between these constructs. A comprehensive analysis of the previous literature on these concepts was conducted to gain better insight...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-06-01
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| Series: | World Development Sustainability |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772655X22000386 |