Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products
PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies. METHODS The subjects of this study were high school, coll...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Korean |
| Published: |
Korea Institute of Sport Science
2021-12-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2021-32-4-573.pdf |