Advertising and Pricing Policies for a Diffusion Model Incorporating Price Sensitive Potential Market in Segment Specific Environment
This paper suggests an optimal control formulation of a diffusion model to determine the optimal advertising and pricing policy for a new product in segmented market involving price dependent market potential where total potential market is a decreasing function of price. We assume that sales rate...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ram Arti Publishers
2022-07-01
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| Series: | International Journal of Mathematical, Engineering and Management Sciences |
| Subjects: | |
| Online Access: | https://www.ijmems.in/cms/storage/app/public/uploads/volumes/35-IJMEMS-22-0050-7-4-547-557-2022.pdf |