Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach

Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach

Cross-border e-commerce(CBEC) has created enormous economic benefits for consumers and vendors worldwide. Vietnamese Small and Medium-sized Enterprise (SMEs) can enhance their competitiveness and facilitate their integration into the global market via cross-border e-commerce adoption. This study ass...

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Bibliographic Details
Main Authors: Cuong Quoc Nguyen, Anh Minh-Tu Nguyen, Phong Tran
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Cross-Border E-commerce
Adoption Intention
TOE-TPB
Vietnamese SMEs
PLS-SEM Algorithm
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853124000519

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http://www.sciencedirect.com/science/article/pii/S2199853124000519

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