Analysis of marketing plans of worldwide university libraries and proposed modeling of marketing services for Iranian academic libraries
<strong>Purpose:</strong> The purpose of this study was to analyze the marketing programs of the worldwide academic libraries and present a model of marketing plan for library services in Iran. <strong>Methodology:</strong> This study was conducted through a mixed approach in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Central Library of Astan Quds Razavi
2018-04-01
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| Series: | کتابداری و اطلاعرسانی |
| Subjects: | |
| Online Access: | http://lis.aqr-libjournal.ir/article_55469_455f4b380e76af6531499567ba4daab3.pdf |