Signaling of quality on services La señalización de la calidad en los servicios A sinalização da qualidade nos serviços
The goal of this paper is to expand the knowledge that has been developed on signaling of quality for the services sector. In order to do that, past studies about signaling of quality through the marketing mix are analyzed considering the specificities of the services sector, identifying differences...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2009-09-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36679 |