The impact of Customer Relationship Management (CRM) on a beer manufacturing company’s sales performance
The shift away from an economy focused on transactions and towards one based on relationships has taken place worldwide, and this movement can be observed quite plainly in South Africa's business environment. Individualized customer care is becoming an increasingly important factor for customer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zaporizhzhia National University
2023-06-01
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| Series: | Менеджмент та підприємництво: тренди розвитку |
| Subjects: | |
| Online Access: | https://management-journal.org.ua/index.php/journal/article/view/441/226 |