Effectiveness of Advertisements on Electronic Social Networks

Nowadays, the impact of advertising on the growth and survival of organizations is undeniable in the present turbulent and competitive environment. With an increase of membership in electronic social networks, advertising on these networks has become the most important and effective marketing activi...

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Bibliographic Details
Main Authors: Mohsen Shafiei Nikabadi, Ali Asghar Zarei
Format: Article
Language:fas
Published: Yazd University 2017-05-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_986_1c034be98e8716cf568209df20e9d073.pdf