Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding

Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding

The purpose of this study is to examine the role of internal branding in explaining employees brand equity in service industry. A conceptual model, which incorporates the internal branding mechanisms, namely the human resources, leadership, and internal communication, is proposed to understand their...

Full description

Bibliographic Details
Main Author: Ezgi Erkmen
Format: Article
Language:English
Published: Selcuk University Press 2018-11-01
Series:Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Subjects:
i̇çsel markalama
marka değeri
hizmet markalaması
internal branding
brand equity
service branding
Online Access:https://dergipark.org.tr/tr/download/article-file/565656

Internet

https://dergipark.org.tr/tr/download/article-file/565656

Similar Items