The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students

The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students

Seasonal flu vaccination rates among university students are exceedingly low and research focused on voluntarily influencing vaccination uptake is limited. This study outlines the development, implementation, and evaluation of a theory-driven social marketing vaccination intervention following the c...

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Bibliographic Details
Main Authors: Daisy Lee, Sharyn Rundle-Thiele, Ben Y. F. Fong, Gabriel Li
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Vaccines
Subjects:
seasonal influenza vaccination
social marketing
co-create-build-engage (CBE) framework
college students
university students
behaviour change
Online Access:https://www.mdpi.com/2076-393X/10/10/1671

Internet

https://www.mdpi.com/2076-393X/10/10/1671

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