To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?
This research study explores the extent to which parents rely on gender marketing when purchasing products for their children, and how these consumers would react in a genderless informational world. The project presents theories found in consumer behavior and child psychology, including Scott Wards...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_99.pdf |