The influence of the consumer’s type – physical or digital – on their behavioral characteristics
The authors analyze the classical and modern approaches to consumer behavior. The main behavior characteristics depend on whether the digital or physical consumer is. The differences and approaches to characterize such types of consumers have been considered by authors in the article. The main psych...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2020-12-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Karpenko.pdf |