The influence of the consumer’s type – physical or digital – on their behavioral characteristics
The authors analyze the classical and modern approaches to consumer behavior. The main behavior characteristics depend on whether the digital or physical consumer is. The differences and approaches to characterize such types of consumers have been considered by authors in the article. The main psych...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2020-12-01
|
| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Karpenko.pdf |
| _version_ | 1818392793765117952 |
|---|---|
| author | Karpenko N.V. Ivannikova M.M. |
| author_facet | Karpenko N.V. Ivannikova M.M. |
| author_sort | Karpenko N.V. |
| collection | DOAJ |
| description | The authors analyze the classical and modern approaches to consumer behavior. The main behavior characteristics depend on whether the digital or physical consumer is. The differences and approaches to characterize such types of consumers have been considered by authors in the article. The main psychological models of behavioral features have been investigated by authors in the article. Differences in class and group behavioral aspects have determined. The key attention is given environment which makes influences on them during behavioral decisions. Physical consumer more predictable and stable and, conversely, digital consumer is sensitive with variable perception. During analysis of available theoretic and practice approaches of behavioral models of physical consumers and digital consumers, authors was found the difference between information delivering way about new products and services which are proposing to them. Digital consumer has characterized as a specific category of net-citizens who make many decisions during one purchasing process. Physical consumer, unlike digital, makes a reasonable decision during long term purchasing process. Authors have analyzed the models that exist for the study of consumer purchasing decisions and how all these aspects affect their behavior towards the product. Investigations have shown that the lack of research on digital consumers leads to a lack of information about the peculiarities of their behavior and purchasing decisions. Based on the analysis, consumers are grouped by their physical and digital affiliation. This made it possible to divide into groups and identify the distinctive features between the behavioral characteristics of physical and digital consumers. Research and the results, proposed in the article, can be tangible benefits for businesses in competing for customers. |
| first_indexed | 2024-12-14T05:35:04Z |
| format | Article |
| id | doaj.art-ba26e478c2d5411fbef08c900a458454 |
| institution | Directory Open Access Journal |
| issn | 2415-3974 2664-2670 |
| language | English |
| last_indexed | 2024-12-14T05:35:04Z |
| publishDate | 2020-12-01 |
| publisher | State Higher Educational Institution “Ukrainian State University of Chemical Technology” |
| record_format | Article |
| series | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| spelling | doaj.art-ba26e478c2d5411fbef08c900a4584542022-12-21T23:15:12ZengState Higher Educational Institution “Ukrainian State University of Chemical Technology”Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет2415-39742664-26702020-12-0112211311910.32434/2415-3974-2020-12-2-113-119The influence of the consumer’s type – physical or digital – on their behavioral characteristicsKarpenko N.V.0https://orcid.org/0000-0001-9743-3328Ivannikova M.M.1https://orcid.org/0000-0002-5362-0057Poltava University of Economics and Trade, Poltava, UkrainePoltava University of Economics and Trade, Poltava, UkraineThe authors analyze the classical and modern approaches to consumer behavior. The main behavior characteristics depend on whether the digital or physical consumer is. The differences and approaches to characterize such types of consumers have been considered by authors in the article. The main psychological models of behavioral features have been investigated by authors in the article. Differences in class and group behavioral aspects have determined. The key attention is given environment which makes influences on them during behavioral decisions. Physical consumer more predictable and stable and, conversely, digital consumer is sensitive with variable perception. During analysis of available theoretic and practice approaches of behavioral models of physical consumers and digital consumers, authors was found the difference between information delivering way about new products and services which are proposing to them. Digital consumer has characterized as a specific category of net-citizens who make many decisions during one purchasing process. Physical consumer, unlike digital, makes a reasonable decision during long term purchasing process. Authors have analyzed the models that exist for the study of consumer purchasing decisions and how all these aspects affect their behavior towards the product. Investigations have shown that the lack of research on digital consumers leads to a lack of information about the peculiarities of their behavior and purchasing decisions. Based on the analysis, consumers are grouped by their physical and digital affiliation. This made it possible to divide into groups and identify the distinctive features between the behavioral characteristics of physical and digital consumers. Research and the results, proposed in the article, can be tangible benefits for businesses in competing for customers.http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Karpenko.pdfinfluenceconsumer behaviorphysical consumerdigital consumerbehavioral decisionspurchasing decision |
| spellingShingle | Karpenko N.V. Ivannikova M.M. The influence of the consumer’s type – physical or digital – on their behavioral characteristics Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет influence consumer behavior physical consumer digital consumer behavioral decisions purchasing decision |
| title | The influence of the consumer’s type – physical or digital – on their behavioral characteristics |
| title_full | The influence of the consumer’s type – physical or digital – on their behavioral characteristics |
| title_fullStr | The influence of the consumer’s type – physical or digital – on their behavioral characteristics |
| title_full_unstemmed | The influence of the consumer’s type – physical or digital – on their behavioral characteristics |
| title_short | The influence of the consumer’s type – physical or digital – on their behavioral characteristics |
| title_sort | influence of the consumer s type physical or digital on their behavioral characteristics |
| topic | influence consumer behavior physical consumer digital consumer behavioral decisions purchasing decision |
| url | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2020-2/Karpenko.pdf |
| work_keys_str_mv | AT karpenkonv theinfluenceoftheconsumerstypephysicalordigitalontheirbehavioralcharacteristics AT ivannikovamm theinfluenceoftheconsumerstypephysicalordigitalontheirbehavioralcharacteristics AT karpenkonv influenceoftheconsumerstypephysicalordigitalontheirbehavioralcharacteristics AT ivannikovamm influenceoftheconsumerstypephysicalordigitalontheirbehavioralcharacteristics |