Consumer empowerment and self-assessment of empowerment

This study examined the influence of consumer empowerment and its self-assessment on consumers’ information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning−Kruger effect. A total of 977 consumers who participated in a national con...

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Bibliographic Details
Main Author: Su-Jung Nam
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8589181/?tool=EBI