STRATCOM vs PROPAGANDA AND THE IMPORTANCE OF KPIs FOR EFFECTIVE STRATEGIC COMMUNICATION
Words are one of the simplest and most readily available instruments for influencing and educating the masses. Good communication always maximizes the likelihood of effectively attaining organizational objectives by creating understanding and support of the relevant audiences. However, communicati...
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| Format: | Article |
| Language: | English |
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Regional Department of Defense Resources Management Studies
2023-10-01
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| Series: | Journal of Defense Resources Management |
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| Online Access: | http://www.jodrm.eu/issues/Volume14_issue2/6_Popa.pdf |