STRATCOM vs PROPAGANDA AND THE IMPORTANCE OF KPIs FOR EFFECTIVE STRATEGIC COMMUNICATION
Words are one of the simplest and most readily available instruments for influencing and educating the masses. Good communication always maximizes the likelihood of effectively attaining organizational objectives by creating understanding and support of the relevant audiences. However, communicati...
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| Format: | Article |
| Language: | English |
| Published: |
Regional Department of Defense Resources Management Studies
2023-10-01
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| Series: | Journal of Defense Resources Management |
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| Online Access: | http://www.jodrm.eu/issues/Volume14_issue2/6_Popa.pdf |
| Summary: | Words are one of the simplest and most readily available instruments for
influencing and educating the masses. Good communication always maximizes the likelihood of effectively attaining organizational objectives by creating
understanding and support of the relevant audiences. However, communication
effectiveness cannot be achieved unless clear objectives and appropriate KPIs are established. In this paper, we shall try to discuss similarities and differences
between propaganda and StratCom, as well as the importance of using the
appropriate key performance indicators (KPIs) for a successful communication
process. |
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| ISSN: | 2068-9403 |