Smart logos: a user’s dashboard for the visualisation of meaningful brand experience data
Logos have long been transporting the brand promise, which is confirmed by the carefully defined experiences the audiences have with brands. However, the new paradigms of interaction brought by social media, machine learning and big data have been shifting the power to the audiences, who are increas...
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| Format: | Article |
| Language: | English |
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Brazilian Information Design Society (SBDI)
2021-12-01
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| Series: | InfoDesign: Brazilian Journal of Information Design |
| Online Access: | https://infodesign.org.br/infodesign/article/view/892 |