User Frustrations as Opportunities
User frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-cen...
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| Format: | Article |
| Language: | English |
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Carleton University
2012-04-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Weiss_TIMReview_April2012.pdf |