User Frustrations as Opportunities
User frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-cen...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Carleton University
2012-04-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Weiss_TIMReview_April2012.pdf |
| _version_ | 1818136136825962496 |
|---|---|
| author | Michael Weiss |
| author_facet | Michael Weiss |
| author_sort | Michael Weiss |
| collection | DOAJ |
| description | User frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-centered design techniques can help elicit those latent needs. The entrepreneur should then try to understand how users are solving their problem today, before proposing a solution that draws on the unique skills and technical capabilities available to the entrepreneur. Finally, an in-depth understanding of the user allows the entrepreneur to hone in on the points of difference and resonance that are the foundation of a strong customer value proposition. |
| first_indexed | 2024-12-11T09:35:37Z |
| format | Article |
| id | doaj.art-ba4c378fefbb4a4f81fc0a03f30d5051 |
| institution | Directory Open Access Journal |
| issn | 1927-0321 |
| language | English |
| last_indexed | 2024-12-11T09:35:37Z |
| publishDate | 2012-04-01 |
| publisher | Carleton University |
| record_format | Article |
| series | Technology Innovation Management Review |
| spelling | doaj.art-ba4c378fefbb4a4f81fc0a03f30d50512022-12-22T01:12:53ZengCarleton UniversityTechnology Innovation Management Review1927-03212012-04-01April 2012: Technology Entrepreneurship1720User Frustrations as OpportunitiesMichael WeissUser frustrations are an excellent source of new product ideas. Starting with this observation, this article describes an approach that entrepreneurs can use to discover business opportunities. Opportunity discovery starts with a problem that the user has, but may not be able to articulate. User-centered design techniques can help elicit those latent needs. The entrepreneur should then try to understand how users are solving their problem today, before proposing a solution that draws on the unique skills and technical capabilities available to the entrepreneur. Finally, an in-depth understanding of the user allows the entrepreneur to hone in on the points of difference and resonance that are the foundation of a strong customer value proposition.http://timreview.ca/sites/default/files/article_PDF/Weiss_TIMReview_April2012.pdf entrepreneurshipopportunity developmentuser feedbackuser frustrationsvalue propositions |
| spellingShingle | Michael Weiss User Frustrations as Opportunities Technology Innovation Management Review entrepreneurship opportunity development user feedback user frustrations value propositions |
| title | User Frustrations as Opportunities |
| title_full | User Frustrations as Opportunities |
| title_fullStr | User Frustrations as Opportunities |
| title_full_unstemmed | User Frustrations as Opportunities |
| title_short | User Frustrations as Opportunities |
| title_sort | user frustrations as opportunities |
| topic | entrepreneurship opportunity development user feedback user frustrations value propositions |
| url | http://timreview.ca/sites/default/files/article_PDF/Weiss_TIMReview_April2012.pdf |
| work_keys_str_mv | AT michaelweiss userfrustrationsasopportunities |