More Cold Case Than Hot Spot
How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising appeared on a larger scale in Sweden, but the Nati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2010-11-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/nor-2017-0132 |