Do backers prefer crowdfunding or pre-order? An empirical study

Do backers prefer crowdfunding or pre-order? An empirical study

To advertise or estimate demand, many pre-order items appear on crowdfunding platforms. Few studies have explored backers’ preferences between crowdfunding projects and pre-order items. To analyze backers’ preferences, 1,800 technology and innovation campaigns were collected from the Indiegogo crowd...

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Bibliographic Details
Main Authors: Yuan Zhou, Jie Cui, Nianxin Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Psychology
Subjects:
crowdfunding
pre-order
product stage
backer preference
propensity score matching
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.984775/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.984775/full

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