Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing
There is an increasing interest, in consumer behaviour research related to food and beverage, in taking a step further from the traditional self-report questionnaires and organoleptic properties assessment. With the growing availability of psychophysiological data acquisition devices, and advancemen...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-08-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/10/9/1974 |
| _version_ | 1797519366719275008 |
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| author | João Valente Leonor Godinho Cristina Pintado Cátia Baptista Veronika Kozlova Luís Marques Ana Fred Hugo Plácido da Silva |
| author_facet | João Valente Leonor Godinho Cristina Pintado Cátia Baptista Veronika Kozlova Luís Marques Ana Fred Hugo Plácido da Silva |
| author_sort | João Valente |
| collection | DOAJ |
| description | There is an increasing interest, in consumer behaviour research related to food and beverage, in taking a step further from the traditional self-report questionnaires and organoleptic properties assessment. With the growing availability of psychophysiological data acquisition devices, and advancements in the study of the underlying signal sources seeking affective state assessment, the use of psychophysiological data analysis is a natural evolution in organoleptic testing. In this paper we propose a protocol for what can be defined as neuroorganoleptic analysis, a method that combines traditional approaches with psychophysiological data acquired during sensory testing. Our protocol was applied to a case study project named MobFood, where four samples of food were tested by a total of 83 participants, using preference and acceptance tasks, across three different sessions. Best practices and lessons learned regarding the laboratory setting and the acquisition of psychophysiological data were derived from this case study, which are herein described. Preliminary results show that certain Heart Rate Variability (HRV) features have a strong correlation with the preferences self-reported by the participants. |
| first_indexed | 2024-03-10T07:41:52Z |
| format | Article |
| id | doaj.art-ba6ce439ff604046ac2dc315f20c3cbc |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T07:41:52Z |
| publishDate | 2021-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-ba6ce439ff604046ac2dc315f20c3cbc2023-11-22T13:02:15ZengMDPI AGFoods2304-81582021-08-01109197410.3390/foods10091974Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological SensingJoão Valente0Leonor Godinho1Cristina Pintado2Cátia Baptista3Veronika Kozlova4Luís Marques5Ana Fred6Hugo Plácido da Silva7Instituto Politécnico de Castelo Branco (IPCB), Av. Pedro Álvares Cabral 12, 6000-084 Castelo Branco, PortugalDepartment of Bioengineering (DBE), Instituto Superior Técnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, PortugalCATAA—Associação Centro de Apoio Tecnológico Agro-Alimentar, Zona Industrial de Castelo Branco, Rua A, 6000-459 Castelo Branco, PortugalCATAA—Associação Centro de Apoio Tecnológico Agro-Alimentar, Zona Industrial de Castelo Branco, Rua A, 6000-459 Castelo Branco, PortugalInstituto Politécnico de Castelo Branco (IPCB), Av. Pedro Álvares Cabral 12, 6000-084 Castelo Branco, PortugalBrainAnswer, Lda., R. Eng. Pires Marques 61, 6000-406 Castelo Branco, PortugalDepartment of Bioengineering (DBE), Instituto Superior Técnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, PortugalDepartment of Bioengineering (DBE), Instituto Superior Técnico (IST), Av. Rovisco Pais 1, 1049-001 Lisboa, PortugalThere is an increasing interest, in consumer behaviour research related to food and beverage, in taking a step further from the traditional self-report questionnaires and organoleptic properties assessment. With the growing availability of psychophysiological data acquisition devices, and advancements in the study of the underlying signal sources seeking affective state assessment, the use of psychophysiological data analysis is a natural evolution in organoleptic testing. In this paper we propose a protocol for what can be defined as neuroorganoleptic analysis, a method that combines traditional approaches with psychophysiological data acquired during sensory testing. Our protocol was applied to a case study project named MobFood, where four samples of food were tested by a total of 83 participants, using preference and acceptance tasks, across three different sessions. Best practices and lessons learned regarding the laboratory setting and the acquisition of psychophysiological data were derived from this case study, which are herein described. Preliminary results show that certain Heart Rate Variability (HRV) features have a strong correlation with the preferences self-reported by the participants.https://www.mdpi.com/2304-8158/10/9/1974consumer behavior researchsensory analysisorganolepticspsychophysiological dataneuroorganoleptics |
| spellingShingle | João Valente Leonor Godinho Cristina Pintado Cátia Baptista Veronika Kozlova Luís Marques Ana Fred Hugo Plácido da Silva Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing Foods consumer behavior research sensory analysis organoleptics psychophysiological data neuroorganoleptics |
| title | Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing |
| title_full | Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing |
| title_fullStr | Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing |
| title_full_unstemmed | Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing |
| title_short | Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing |
| title_sort | neuroorganoleptics organoleptic testing based on psychophysiological sensing |
| topic | consumer behavior research sensory analysis organoleptics psychophysiological data neuroorganoleptics |
| url | https://www.mdpi.com/2304-8158/10/9/1974 |
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